The information we collect depends on how you use Keefie and which permissions or features you choose to enable.

1.1 Account Information

When you create or access a Keefie account, we may collect:

• Your phone number
• Authentication information
• Account identifiers
• Information received through Google Sign-In, such as your name, email address, profile information, and Google account identifier, depending on the permissions you authorize
• Account preferences and settings

Keefie currently supports authentication through phone-based sign-in and Google Sign-In.

Keefie allows you to save information that helps personalize your experience and remember what matters in your relationships.

Depending on how you use Keefie, this may include:

• Names or nicknames of people
• Relationship type or context
• Birthdays and important dates
• Preferences, interests, likes, and dislikes
• Memories
• Notes
• Plans
• Important events
• Communication context
• Previous interactions
• Other relationship-related information you choose to provide

You decide what information you provide to Keefie.

Because this information may relate to another person, you should only provide information that you have a lawful right to provide.

When you use Wingman or another AI-powered Keefie feature, we may process information including:

• Messages you send to Wingman
• Questions you ask
• Relationship situations you describe
• Conversation context
• Draft messages
• Relevant relationship information stored in Keefie
• Previous Wingman conversations where necessary to maintain context
• AI-generated responses
• Feedback you provide about responses

Keefie stores Wingman conversation history so that conversations can be maintained and relevant context can be available across your experience.

You should avoid submitting unnecessary highly sensitive information such as:

• Passwords
• Banking credentials
• Government identification numbers
• Medical records
• Financial account information
• Other confidential information that is not required to use Keefie

Keefie uses artificial intelligence to provide features including Wingman responses, communication guidance, personalization, suggestions, and recommendations.

AI models and providers

Reply suggestions and Wingman responses are written by DeepSeek V4 Flash, an AI model made by DeepSeek. We run this model through OpenRouter, an AI routing service based in the United States, which sends our requests only to CoreWeave, a cloud provider that hosts the model in the United States. We have set it up so requests are not passed to other hosts. Your information is not sent to DeepSeek the company.

When a message may involve someone's safety, a small OpenAI model (GPT-5.4 nano), also reached through OpenRouter, may check it so Keefie can respond with care.

When you use an AI-powered feature, relevant information is sent to these providers only to generate the response.

Depending on the request, this may include:

• Your Wingman message
• Relevant conversation history
• Relevant relationship context
• Other information reasonably necessary to generate the requested response

Information sent to these AI providers is processed in the United States.

We seek to limit information transmitted to AI providers to information reasonably necessary to provide the requested functionality.

AI Training

Keefie does not use private Wingman conversations, personal relationship information, or other private user content to train or fine-tune Keefie's own AI models unless the user has explicitly agreed to such use.

If we introduce an optional program allowing users to contribute data toward model improvement or training, we will provide appropriate notice and obtain consent before using eligible private content for that purpose.

Our third-party AI providers process information according to their own contractual obligations and applicable privacy terms.

Artificial intelligence can make mistakes.

Wingman responses and other AI-generated content may occasionally be inaccurate, incomplete, inappropriate, or unsuitable for a particular situation.

Keefie provides suggestions and assistance, not professional advice.

Keefie is not a substitute for:

• Medical advice
• Mental-health treatment
• Legal advice
• Financial advice
• Emergency services

You remain responsible for deciding whether and how to use an AI-generated suggestion.

Keefie may request access to photos or media on your device when a feature requires you to select or provide an image. This includes the camera, when you choose to take a photo, and photo-library access on older Android versions. On Android 13 and later, photo selection uses the system photo picker.

We access or process photos only in connection with features you choose to use and permissions you grant.

Keefie does not currently provide screenshot-based Wingman analysis. If we introduce screenshot or image-analysis functionality in the future, we will provide appropriate disclosures and update this Privacy Policy where necessary before collecting or processing such content.

You can revoke photo, camera, or media permissions through your device settings.

Keefie may request permission to access your device location for features that depend on location.

Depending on your device settings and the permission you provide, location information may include approximate or precise location.

Location information may be used to:

• Provide location-dependent Keefie functionality
• Personalize relevant experiences
• Provide recommendations or features that depend on your location
• Improve the functionality and reliability of location-based features

You can deny or revoke location permission through your device settings.

Where reasonably possible, denying location access will not prevent you from using unrelated Keefie features.

Wingman overlay: the two permissions it needs

The Wingman overlay is optional. It helps you reply inside the chat apps you already use, and it needs two Android permissions. Keefie asks for each one only after explaining it in the app, and the rest of Keefie works without them.

1. Display over other apps. This lets the Keefie bubble and its reply panel appear on top of your chat apps, so you can get help without leaving the chat. It only lets Keefie draw on the screen. It does not let Keefie read anything.

2. Accessibility Service. This lets Keefie notice when a chat's message box is open in a supported app, so the bubble can appear, and, only after you tap the bubble, read the chat that is visible on your screen. Before you tap, Keefie does not read or store your messages.

Supported apps:

• Messaging and social: WhatsApp, WhatsApp Business, Instagram, Snapchat, Discord
• Dating: Tinder, Bumble, Hinge, Aisle, TrulyMadly, QuackQuack, happn, Hily, Boo, Feeld, Plenty of Fish, Muzz, Badoo, OkCupid, Match, Coffee Meets Bagel

When you tap the bubble, Keefie reads:

• Messages: the messages visible in the open chat, and whether each one is yours or theirs
• Contacts: the contact or group name shown at the top of the chat, and in group chats the display names of the people who sent the messages
• Details shown with the messages: the time and day, and a message quoted in a reply
• Whether the chat is a group, and which supported app (and app version) you are using, so the overlay reads that app correctly

We send this data to our servers and to the AI providers described in section 4 (OpenRouter, which runs DeepSeek's model on CoreWeave) only to generate reply suggestions and to keep context about that person in your People list. We do not sell it and we do not use it for advertising.

The chat read by the overlay is kept for up to 7 days so Keefie can follow that conversation, then it is deleted. Details about a person that are kept in your People list stay until you delete them or your account.

Keefie does not read apps outside the supported list and never sends messages for you. A reply is placed in the message box only when you tap it, and you send it yourself. You can turn either permission off at any time in your phone's settings (Settings → Accessibility → Keefie, and Settings → Apps → Keefie → Display over other apps); the overlay then stops working, and the rest of Keefie keeps working.

Contacts and calendar

Keefie does not read your phone's contact list, address book, or device calendar, and does not collect phone numbers from your contacts.

When you tap the Wingman bubble, the contact or group name shown in that chat may be read as described above and used to that person to your People list. That information comes from the chat screen, not from your device's contacts.

We may introduce optional contacts or calendar integrations in the future.

If we introduce such functionality, Keefie will request the appropriate device permission before accessing that information and will update applicable disclosures where required.

We will not access your contacts or calendar merely because such functionality may be offered in the future.

Keefie does not currently collect or process microphone recordings or voice audio as part of its Services.

When you use Keefie, we may automatically collect certain information about your device and use of the Services.

This may include:

• Device type
• Operating system
• App version
• IP address
• Device or installation identifiers
• Session information
• Feature usage
• Screen and interaction events
• Performance information
• Crash information
• Error logs
• Diagnostic information
• Security events
• Notification-related identifiers
• Approximate geographic information derived from technical information where applicable

We use this information to operate, secure, analyze, troubleshoot, and improve Keefie.

Keefie uses PostHog for product analytics.

PostHog may process technical, device, session, and product-interaction information to help us understand:

• Which features are used
• How users navigate the application
• Application performance
• Product engagement
• Reliability issues
• Where the product experience can be improved

We do not use PostHog to sell your private relationship information or Wingman conversations to advertisers.

We use Sentry and Google Cloud Platform logging services to monitor application performance, diagnose errors, investigate crashes, maintain security, and improve reliability.

Diagnostic records may contain technical information relating to your device, application session, requests, errors, or system activity.

We seek to avoid intentionally placing unnecessary private conversation content into technical logs.

Keefie may send push notifications for features such as:

• Reminders
• Important dates
• Keefie activity
• Product functionality
• Relevant relationship prompts
• Service-related notices

Push notifications are delivered using Firebase Cloud Messaging and other platform notification infrastructure where applicable.

Your device may provide a push-notification token or similar identifier so notifications can be delivered.

You can disable notifications at any time through your device settings.

We may use information collected through Keefie to:

• Create and maintain your account
• Authenticate you
• Provide Keefie's features
• Operate Wingman
• Maintain Wingman conversation history
• Generate AI-powered responses
• Personalize your experience
• Remember information you choose to save
• Provide relevant suggestions and recommendations
• Provide location-dependent functionality
• Send notifications and reminders you have enabled
• Provide customer support
• Improve Keefie's features and user experience
• Conduct product analytics
• Monitor system performance
• Diagnose crashes and bugs
• Protect accounts and infrastructure
• Prevent fraud, abuse, and unauthorized access
• Investigate security incidents
• Enforce our Terms and policies
• Comply with legal obligations
• Establish, exercise, or defend legal claims

We do not materially repurpose your personal information for an unrelated purpose without appropriate notice or consent where required.

Keefie relies on third-party infrastructure and technology providers to operate the Services.

Our current providers include:

Google Cloud Platform. We use Google Cloud Platform (GCP) for backend infrastructure, application hosting, logging, processing, and related cloud services.

Supabase. We use Supabase, including PostgreSQL database infrastructure, to store and manage application data.

OpenRouter. We use OpenRouter, an AI routing service in the United States, to reach the AI models that generate AI-powered responses.

CoreWeave. OpenRouter sends our requests to CoreWeave, which hosts the DeepSeek V4 Flash model in the United States. Your information is not sent to DeepSeek the company.

OpenAI. A small OpenAI model, reached through OpenRouter, may check messages that could involve someone's safety.

PostHog. We use PostHog for product analytics and understanding application usage.

Sentry. We use Sentry for application monitoring, crash reporting, diagnostics, and error investigation.

Firebase Cloud Messaging. We use Firebase Cloud Messaging to help deliver push notifications.

Google. We use Google services in connection with features such as Google Sign-In and certain infrastructure services.

These providers may process information only as reasonably necessary to provide the services they perform for Keefie, subject to their applicable agreements, privacy obligations, and security requirements.

We expect service providers processing Keefie user information on our behalf to maintain appropriate protections for that information.

We do not sell your personal information.

We do not share your private Wingman conversations or relationship information with advertising networks for targeted advertising.

Keefie does not currently display third-party advertising.

We may disclose information in the following circumstances.

Service Providers

We may provide information to service providers that help us operate Keefie, including cloud infrastructure, databases, AI processing, analytics, monitoring, authentication, and notification providers.

Legal Requirements

We may disclose information if we reasonably believe disclosure is necessary to:

• Comply with applicable law
• Comply with a valid court order, legal process, or government request
• Protect the rights or property of Withera Labs Private Limited
• Protect users or other individuals
• Detect or investigate fraud
• Investigate abuse or security incidents
• Prevent serious harm
• Establish, exercise, or defend legal claims

Business Transactions

If Withera Labs Private Limited is involved in a financing, merger, acquisition, restructuring, sale of assets, or similar corporate transaction, personal information may be transferred as part of that transaction subject to appropriate confidentiality and privacy protections.

At Your Direction

We may disclose information when you specifically request or authorize us to do so.

Keefie is designed to allow users to save relationship context and discuss conversations or situations involving other people.

As a result, information you provide may include information about another person.

You are responsible for ensuring that you have an appropriate right or basis to provide that information.

Please do not use Keefie to:

• Unlawfully collect information about another person
• Harass or stalk another person
• Upload information obtained unlawfully
• Impersonate another person
• Violate another person's privacy or legal rights

A person does not become a Keefie user merely because information about them is included in another user's account.

Withera Labs Private Limited is based in India, but Keefie relies on technology providers that operate internationally.

Your information may therefore be processed or stored in India or other countries where our service providers maintain infrastructure.

In particular, information sent to our AI providers (OpenRouter, CoreWeave and OpenAI) is processed in the United States.

Other infrastructure providers may process information in additional jurisdictions depending on their infrastructure configuration.

Privacy and data-protection laws may differ between countries.

Where required by applicable law, we take reasonable measures to ensure that international processing of personal information is subject to appropriate safeguards.

We retain personal information only for as long as reasonably necessary to:

• Provide Keefie
• Maintain your account
• Provide features you have requested
• Maintain appropriate security
• Prevent fraud or abuse
• Resolve disputes
• Meet legal obligations
• Enforce our agreements

Information such as your account data, relationship information, and Wingman conversation history may generally be retained while your Keefie account remains active.

When you delete your account, we begin deleting or de-identifying personal information associated with your account, except information we are required or reasonably permitted to retain for legitimate legal, security, fraud-prevention, dispute-resolution, or compliance purposes.

Deleted information may remain temporarily in encrypted backups, system logs, disaster-recovery systems, or similar infrastructure until those records are overwritten or expire according to normal retention cycles.

We have not established one universal backup-retention period because retention may vary depending on the system and type of record.

We may retain limited technical and security logs for a reasonable period after other account information has been deleted where necessary for security, fraud prevention, system integrity, compliance, or legal purposes.

You can request deletion of your Keefie account.

Delete Your Account In-App

Keefie provides an account-deletion option within the application.

When you request deletion of your account, Keefie will delete or de-identify personal information associated with the account, subject to limited legal, security, fraud-prevention, and technical retention requirements described in this Privacy Policy.

Account deletion is different from simply deleting the Keefie application from your phone.

Uninstalling Keefie does not automatically delete your account.

Request Deletion Without the App

If you no longer have access to Keefie, you may request account or personal-data deletion by contacting support@sparkeefy.com.

Use the subject line: Account Deletion Request

Please provide the phone number or Google account email associated with your Keefie account so that we can identify and verify the account.

Do not send passwords, OTPs, or other authentication secrets by email.

We may need to verify your identity before completing a deletion request to protect users against unauthorized account deletion.

Depending on applicable law, you may have rights regarding your personal information.

These may include the ability to:

• Request access to personal information associated with your account
• Request correction of inaccurate information
• Request deletion of personal information
• Withdraw consent where processing is based on consent
• Ask how your information is processed
• Request information regarding certain disclosures or processors
• Object to or restrict certain processing where applicable
• Exercise other rights provided by applicable law

You may also control certain forms of processing directly through:

• Keefie settings
• Account deletion
• Device location settings
• Photo, camera, and media permissions
• Notification settings
• Accessibility Service settings
• Display-over-other-apps permission
• Google account permissions
• Your mobile operating-system privacy settings

To make a privacy request, contact support@sparkeefy.com.

We may need to verify your identity before fulfilling certain requests.

Where consent is required, Keefie will seek consent through an appropriate notice, permission request, or affirmative action.

Device permissions may include permissions such as:

• Location
• Photos, camera, or media
• Notifications
• Display over other apps
• Accessibility Service, only after the in-app Wingman disclosure and your consent

You may revoke a device permission through your phone settings.

If you withdraw a permission that is necessary for a particular feature, that feature may stop functioning, but unrelated features should remain available where technically feasible.

We will request additional permissions such as contacts or calendar access only if and when functionality requiring those permissions is introduced. Keefie does not request access to your device contact list or calendar.

We use reasonable technical and organizational safeguards designed to protect personal information against:

• Unauthorized access
• Unauthorized disclosure
• Loss
• Misuse
• Alteration
• Destruction
• Account compromise

Depending on the applicable system, safeguards may include measures such as:

• Authentication controls
• Restricted infrastructure access
• Encryption in transit
• Secure cloud infrastructure
• Monitoring and logging
• Access-control mechanisms
• Security reviews
• Incident investigation processes

However, no internet service, application, database, or method of electronic transmission can guarantee absolute security.

You are responsible for maintaining control over your phone, Google account, authentication credentials, and other mechanisms used to access Keefie.

Never share an OTP or authentication credential with someone claiming to represent Keefie.

Keefie is intended only for individuals who are 18 years of age or older.

You must be at least 18 years old to create or use a Keefie account.

We do not knowingly offer Keefie to children or knowingly collect personal information from individuals under 18 through an authorized account.

If we learn that an individual under 18 has provided personal information through Keefie in violation of this requirement, we may terminate the account and take reasonable steps to delete the associated information.

If you believe a person under 18 is using Keefie, contact support@sparkeefy.com.

Keefie does not currently process paid subscriptions or in-app purchases.

If paid functionality is introduced, this Privacy Policy will be updated where necessary to explain the relevant payment and transaction-data practices.

Keefie does not currently show third-party advertising.

We do not sell personal information to advertisers.

Certain Keefie functionality relies on third-party services.

Those providers may have their own privacy policies governing information they process in their own capacity.

This Privacy Policy applies to information controlled by Withera Labs Private Limited and does not replace the independent privacy policies of third-party services.

We may update this Privacy Policy as Keefie evolves, our technology providers change, new features are introduced, or applicable legal requirements change.

If we make material changes, we may notify you through:

• The Keefie application
• Our website
• Email
• A prominent product notice
• Another appropriate communication method

The Last Updated date at the beginning of this Privacy Policy shows when the policy was most recently revised.

If applicable law requires additional consent for a new use of your information, we will seek that consent rather than relying solely on an update to this Privacy Policy.

Keefie is operated by:

Withera Labs Private Limited

Registered Address:
K-120, Gaur Green City
Indirapuram, Ghaziabad
Uttar Pradesh – 201014
India

Privacy, Support and Grievance Contact: support@sparkeefy.com

Website: https://www.sparkeefy.com

You may contact us regarding:

• Privacy questions
• Personal-data requests
• Account deletion
• Data correction
• Security concerns
• Consent withdrawal
• Complaints or grievances relating to Keefie's handling of personal information

We will review privacy and grievance requests and respond in accordance with applicable law.